Angelina Shylkina — Senior Product Designer

Angelina
Shylkina.

Senior Product Designer. I turn ambiguous B2B problems into clear, measurable outcomes — through research, systems thinking, and deep cross-functional collaboration.

Eight years designing for enterprise SaaS, workflow automation, and complex data products. Currently at airSlate, previously at Cadabra Studio, Devspire, and AndersenLab. I'm happiest in the ambiguous middle: where business, engineering, and user constraints collide.

Based inPoland

Experience8+ years

FocusB2B SaaS · Enterprise · Workflows

CurrentlyairSlate · Sep 2024–present

Selected Work

4 case studies

01 / 2025–2026

Doubling activations by removing friction from a follow-up automation flow

Instapage could email every lead the moment they submitted a form. Ten accounts out of 6,305 had it switched on — the form builder offered an empty dropdown and no way forward. I built the bridge between the two products rather than rebuilding the email tool. Activations doubled.

Role Lead Product Designer

Industry B2B SaaS · Instapage

Scope End-to-end design

~2×

activations vs. the pre-launch baseline — the core metric the feature was designed to move

Read case study →

02 / 2025

Cutting template selection from 10–15 minutes to 3–5

Instapage had hundreds of templates and almost nobody using them — only ~10% of created pages started from a template. I led design end-to-end on a five-axis filter taxonomy, OR/AND query logic, and a curated catalog. Time-to-template-pick dropped roughly threefold.

Role Lead Product Designer · End-to-end

Industry B2B SaaS · Instapage

Scope Research · IA · Interaction

~3× faster

template selection (10–15 min → 3–5 min), validated by hand-timing 10 random session recordings post-launch

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03 / 2024

Schema markup for marketers who didn't know it — and SEO experts who didn't trust AI to write it

A dual-track design: one path for non-technical users who just want valid schema generated for them, another for SEO specialists who insist on hand-editing every line. AI assist + manual edit + in-product validation, shaped by 6 moderated sessions on a Figma AI prototype.

Role Lead Product Designer · Discovery → MVP / handoff

Industry B2B SaaS · Instapage

Scope Discovery · Prototyping · MVP design

~78% through-funnel

of users who entered the SEO section completed schema setup — strong adoption among the target audience

Read case study →

04 / 2026

Every export option converted better once people could find it

The highest-traffic decision point in a browser-based PDF editor was a flat grid of seventeen equal tiles, so the options worth finding were the hardest to see. I rebuilt it as a hierarchy — one primary Download CTA, formats and cloud behind a dropdown, intent-named sections, a new tools row. Every action then converted better than before, and two brand-new surfaces converted at 2–3× the surface average. The population average moved the other way, and per-action instrumentation is the reason we could show why.

Role Product Designer · End-to-end

Industry B2B SaaS · PDF editor

Scope Data analysis · IA · Experiment readout

+10 → +28%

relative conversion lift on every export action, with two brand-new surfaces converting at 2–3× the surface average — a population average that moved on mix, not on mechanics

Read case study →

Angelina
Shylkina.

Selected Work

Doubling activations by removing friction from a follow-up automation flow

Cutting template selection from 10–15 minutes to 3–5

Schema markup for marketers who didn't know it — and SEO experts who didn't trust AI to write it

Every export option converted better once people could find it

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